Professional Overview
A freelance writer with expert, hands-on knowledge of the equestrian world, I write on a variety of topics. I’ve had articles published in trade magazines such as Cheer Biz News, as well as leading equine publication Practical Horseman. I am especially adept at interviewing and business profiles. I’m also an established blogger and social media specialist with proven ability to build conversation around niche topics.
I’m always looking for opportunities for further freelance work in any field. I also offer blogging and social media services, with special expertise in the equestrian market.
Writing Samples
“Breaking from the Gate” - Practical Horseman, June 2011.
I’d come to New York to follow my dreams. I wasn’t so different from countless other starry-eyed dreamers who had come to this city, except that I dreamed of riding fast horses on a sandy track, not fame and fortune on Broadway. And now here I sat, a licensed exercise rider on the back of a 3-year-old filly, about to go into a starting gate for the first time.
“Let’s Hear it For the Little Guys” - Cheer Biz News, April/May 2011.
When the new economic reality of the early 21st century began to reshape the small business climate, it seemed that no small business or industry would be left out of the painful retraction. Cheerleading was no exception. Faced with a shrinking clientele and stiff competition from larger gyms who are better financed and able to ride out the storm, many gyms bow to the inevitable and downsize, sell out or close outright. Two Virginia gyms did just the opposite: they joined forces and created an alliance that would see them through the tough times and produce a business model for the future.
Other articles from Cheer Biz News:
“Wish Upon a Rising Star” – Cheer Biz News, June/July 2011
“Site Assessment: Summer Saving Tips” – Cheer Biz News, June/July 2011
“Meet the 2011 USASF Hall of Fame Inductees” – Cheer Biz News, August/September 2011
“Parks and Recreation” – Cheer Biz News, August/September 2011
“Starting a Special Needs Cheer Squad” – Cheer Biz News, December 2011
“Software to Take Equine Businesses into the 21st Century” - Horse Family Magazine, January 2011.
Does the equine industry need to step into the digital age? Marie Taulbee, founder of the farm software program LaRaedo, thinks so. She spent years playing the frustrating games of the lesson mom and the boarder: phone tag with the barn manager, seeking out the answers to questions that could make or break her day. Had the farrier shown up? Had the horse been turned out that day? Did their show entries get posted?
Other articles from Horse Family Magazine:
Blog & Social Media
Retired Racehorse Blog receives more than 300 unique visitors every day from around the world. Since its debut in January 2010, it has hosted more than 80,000 readers who are searching for information on Thoroughbred racehorses, training strategies, and equine welfare, and dominates Google ratings for its niche topic of Off-Track Thoroughbreds.
The blog includes news, reviews, and interviews with movers and shakers in the Thoroughbred industry.
Sample Interview
Fiction
With the publication of Expendable in Bushwick Daily, I proved everyone can appreciate a good horse story. I primarily write about horses and the people who love them with a literary touch. In July, I released The Head and Not The Heart as an ebook edition and have enjoyed excellent reviews.
Praise
From Bill Presson, interview subject of “Starting a Special Needs Cheer Squad”:
This was absolutely the best article written on the subject of starting a team. So often, the information I provide is slightly misconstrued or twisted; not in a malicious way, but a misunderstanding or miscommunication.
I cannot find one thing that I would change with the article. It should be required reading for every single gym starting a special needs team and a refresher for any gym wanting to match up against a checklist of requirements.
Contact Me
email: nkreinert@nyc.rr.com
tweet: @nataliegallops
